Event Marketing WORKSHEET

Overview

Published: 12/02/2008

Photos

EVENT MARKETING WORKSHEET SHOW INFORMATION: Show Name: ______________________________________________________ Dates: ___________________________________________________________ Location: _________________________________________________________ Show Management: ________________________________________________ Phone: ( ) _______-___________ Fax: ( ) _______-_____________ Email: ___________________________________________________________ Event Regulation/Restrictions: _______________________________________ Scheduled Events (include location and description) ______________________ TENATIVE EVENT INFORMATION: Date: __________________________________________ Approx Time: ___________________________________ Venue Options: __________________________________ Number of People Invited: ________________________ Number of People Expected: _______________________ What is the General Purpose? ___ Customer Appreciation ___ Product Introduction ___ Sales Meeting ___ Award Recognition ___ Sponsorship ___ Networking/Hospitality ___ Other _________________________________ What is your company’s event history? Has this event been done in another form? Describe the results / ROI: ____________________________________________ OBJECTIVES: What are the event(s) measurable marketing objectives? ____________________________________________ ____________________________________________ MESSAGES AND INTEGRATION: What specific messages (literal and implied) will be communicated? ____________________________________________________ What theme will be communicated, and how will it be integrated with other activities? (tradeshow exhibit etc) ____________________________________________________ AUDIENCE: Who is the target audience? ___ Current Customers ___ Potential Customers ___ Employees ___ General Attendees ___ Awards Winners ___ Press/Media Describe audience demographics: ___ % Male ___ % Female ___ % Couples ___ % Individuals ___ % Children Age Range: ___________________________________ Education Level: _______________________________ Professional Position: ___________________________ What style event is appropriate for this audience? ___ Strictly Business ___ Conservatively Elegant ___ Educational ___ Casual ___ Ceremonial ___ Family Oriented ___ Glitzy ___ Other ___________________________________ LOGISTICS: How will you distribute invitations? ___ Mail ___ Sales Force ___ In-Exhibit ___ Publication ___ Web How will you validate individual attendance? (RSVP, At-Event Lead Card, etc.) ________________________________________________________ How will you establish a guest list? ________________________________________________________ What electronic “form”, will this list take, and how will you manage it? ________________________________________________________ Estimate the amount you’re willing to spend on the following: ___ Invitations (design, artwork, printing, labeling, postage etc.) ___ Catering (food, beverage, linen, etc.) ___ Guest list management (telemarketing, follow-up, etc.) ___ Entertainment (talent, travel, sound, lights, etc.) ___ Decoration (floral, props, etc) ___ Site Expenses (site rental, comfort stations, etc.) ___ Identity (mementos, staff uniforms, signage, etc) ___ Transportation (staff, gratuities, etc.) DECISION-MAKING: What is the overall budget? ________________________________________ Upon what criteria does your decision hinge? (budget, creativity, quality, etc.) _______________________________________________________________ When must this decision be made? __________________________________