12 Untapped Sources of Website Traffic

Overview

Published: 11/25/2015

by Neil Patel

Photos

I get it. Sometimes, you don’t know where you’re going to get more web traffic.

You’re doing social media. You’re doing SEO. You’re running AdWords. What’s left to try?

 

SEE ALSO: www.MagicBrad.com

 

I’ve been in the same position. I reached a point where I thought my traffic had hit a permanent plateau. In my situation, I thought there was no way, considering how small my niche was, that there was no more traffic to be had.

Clearly, I was wrong. Today, my websites are enjoying tremendous traffic from unexpected sources. I want to show you 12 untraditional and surprising ways that you can boost traffic to your website.

 

1. Offer a free webinar.

A few well-placed webinars are all you need to rise to stardom.

 

Sounds simple, I know, but here’s what happens. You simply identify a major problem that a lot of people have. You come up with a creative solution, jot down some talking points, and create a slideshow. Next, you promote your webinar, and of course, offer it for free. If you pull it off successfully, thousands of people will sign up.

Suddenly, you’re benefiting not just from the brand exposure from the webinar specifically, but from the halo referral traffic from the webinar attendees.



2. Submit articles and content to a discussion site.

One of Web 2.0’s greatest innovations was online discussions. Instead of merely being content consumers, most web participants wanted to be participants.

Today, sites like Reddit and Inbound.org (for marketers) are powerful places to engage in robust discussion. If you become active on these sites through upvoting or submitting, you’re sure to see a huge source of referral traffic materialize before your eyes.

 

3. Optimize your YouTube videos.

So, perhaps you post videos to YouTube. Now, are you maximizing YouTube as a source of traffic to your website?

It’s not hard to do. Embed clickable links in all your videos, and be sure to feature a CTA for viewers to visit your website. As engaging and searchable as YouTube is, it makes sense to open the floodgates to these potential visitors.

 

4. Seek guest posts on niche websites.

It’s fairly obvious that guest posting is an explosive source of referral traffic.

 

But what kind of guest posts get the best traffic?

 

After posting more than 300 guest posts, I found that some of my best traffic came from the most niche websites. The site’s traffic metrics wasn’t the most important thing; the quality of visitors was.

 

5. Join Triberr.

Triberr’s explicit purpose is to boost blog traffic. It sounds like one of those gimmicky methods, but it works surprisingly well as long as you give it some time and effort.

 

He began adding a Pinterest share button to his photography images, and the result was insane. If you’re a buttoned-up B2B, tempted to skip to the next technique, give it some thought. Pinterest isn’t the fashionista bridal pin board that it once was. It has emerged as a source of powerful referral traffic, regardless of your industry.


6. Use charts, diagrams and graphic statistics in your articles, and optimize your images.

Most people overlook the importance of images in earning traffic. It makes good sense to pop a picture or two in a post. These images can gain you traffic.

Other bloggers are always on the lookout for images to embed in their posts, especially data-driven images like charts and graphs. When they search Google images, your images will come up in the search results. Ethical bloggers will provide a referral link back to the image, or embed the image using its URL. In this way, your blog not only gets some link juice, but some referral traffic, too.

 

7. Use your email signature.

How many emails do you send a day? Don’t overlook your email signature as a source of traffic. When you link your website into your email signature, you’re putting your website in front of dozens of people without even thinking about it.

 

 

8. Add a Pinterest share button.

Problogger’s Darren Rowse is no stranger to boosting blog traffic. But even he was surprised by this technique, which boosted his blog traffic by 3000 visitors a day. The simple solution? Pinterest.

 

What are you waiting for?

 

9. Use ‘Tweet This’ in your blog articles.

The better you write, the better you’ll gain social shares. A simple “Tweet this” sprinkled throughout your blog will get you more social exposure. Be sure to put the “tweet this” CTA next to some of your best phrases.

 

10. Spread your knowledge on Quora.

Quora is a Q&A site with a remarkable amount of solid information. While Yahoo Answers provides dubious solutions, Quora asserts itself as one of the most reputable community-driven solution sites. Quora members who provide great answers also earn plenty of referral traffic.

 

11. Post articles on LinkedIn.

Linkedin’s content publishing platform provides many marketers with a method for earning more eyeballs on their content and more links to their site.

LinkedIn as a social platform is effective enough. By combining this social clout with a content angle, you’ve got a recipe for improved traffic.

 

12. Comment early.

Blog comments can give you some traffic, but it’s not comments alone that do the trick. You’ve got to leave comments the right way. One of the best ways to use commenting to drive referral traffic is to be the first in line to comment on a post. The first commenter gets the most visibility.

 

Conclusion

Not only do these tips give you more traffic, but they give you better traffic, too. Obviously, these techniques aren’t automatic or free. You’ve got to do the work to earn the traffic.

 

But consider the upsides — fresh leads, more revenue, engaged visitors, a relevant audience, and higher conversion rates. By driving referral traffic, you’re not forced to rely on Google to give you higher SERP rankings. Instead, you’re gaining the best source of traffic.